The holidays are a perfect time to get your boutique looking out of this world. You're going to have a lot more traffic than normal and you need to make a good impression. These steps will help you to keep things fresh, impress your customers, makes sells, and showcase your merchandise.
1) Make sure that your clothing racks and displays are kept nice and neat. People's first impressions are important. You don't want them to feel like you don't care about the way your boutique looks. Make an effort to constantly straighten racks and stacks of clothing so that it looks presentable. This also helps to keep the clothes wrinkle free. Use nice hangers, like wooden hangers, to keep clothing separated on the garment rack. Little touches like this will keep your store looking fabulous.
2) Keep your clothing displays stocked. People think that you are about to put something on clearance if the rack is looking lean. Studies show that people bypass racks that are not stocked because they either think that something is wrong with the clothes and you are no longer going to carry them, or they think that their size is likely not there, so they don't want to waste their time. During the holiday season, especially, you need to keep the inventory coming. If you notice something selling quickly, make sure that you have plenty of stock on hand to keep that display full.
3) Keep it fresh. People will often visit a store more than once during the holiday season. Keep it interesting by rearranging your displays daily. An easy way to do this is to use mannequins. Your mannequins are an easy way to keep things changing while helping to make sales. They are bar none the number one most effective merchandising tool on the market. They show people, at a glance, what items look like when worn. This serves many purposes. Customers don't have to try on something to see that they like it. It draws attention to feature displays. It personalizes outfits, making it easy for customers to imagine themselves in the outfit.
Using a dress mannequin or female mannequin designed for dresses makes a huge difference in the way that dresses are viewed. Test out the theory by putting a different dress on your dress mannequin every day and see how the one on the mannequin outsells the rest every time. Women especially imagine themselves in clothing. They want to know how it will make them feel, not just how it looks, so mannequins posed correctly help to drive that feeling right into their consideration, boosting sales and the impression of your store.
Keeping things organized and using your mannequin displays to help sell certain items is a great thing to focus on this holiday season. Stay on top of it and your boutique may have its most successful season yet!