High-end, designer cosmetic lines offer quality products, however, these products are often sold with a hefty price tag. Consumers who wish to build up an extensive collection of makeup may be discouraged by the cost of designer products, which is not friendly to many household budgets. Fortunately, there are some cosmetic brands that are not only of good quality, but also very affordable. Examples of these makeup lines include e.l.f. Cosmetics, Cover Girl, BH Cosmetics, and Rimmel.
e.l.f. (Eyes Lips Face)
Offering a range of hypo-allergenic cosmetics, application tools, and skin care products, e.l.f. Cosmetics is well-known for its low price points – most items are available for $1, $3, or $5. The company’s philosophy is to provide every woman, no matter what her financial situation is, with the ability to purchase cosmetics that enhance her natural beauty. e.l.f. Cosmetics are widely available online and at retail stores such as Target and Dollar General. Examples of products include the Shimmer Eyeshadow Palette ($3), the e.l.f. Essential Lipstick ($1), and the Professional Travel Brush Kit ($5).
Since 1960, Cover Girl has marketed reasonably-priced cosmetics to consumers who prefer to purchase products at drugstores, supermarkets, and convenience stores as opposed to high-end department stores. Known for their extensive range of pleasantly-scented, well-formulated products, Cover Girl offers makeup and application tools for the face, eyes, and lips. Popular products include Simply Powder Foundation, Instant Cheekbones Contouring Blush, Intense Shadowblast Eyeshadow, and Continuous Color Lipstick.
The BH Cosmetics online store specializes in both small and large eyeshadow, concealer, blush, and lip color palettes. Consumers can purchase affordable items such as the Jenni Rivera 36 Color Eyeshadow and Blush Palette, the 66 Color Lip Glass Palette, and the 10 Color Concealer Palette. BH Cosmetics prides itself on offering highly pigmented and textured makeup in neutral tones and bright colors. In addition to cosmetic palettes, BH has a range of false eyelashes, makeup brushes, and accessories available.
Rimmel, also known as Rimmel London, is a cosmetic line that originated in England during the 19th century. Today, Rimmel products are widely available in pharmacies, retail outlets, and supermarkets worldwide. Examples of Rimmel cosmetics include the smoothly-formulated Moisture Renew Lipstick SPF 18 (available in 24 colors), the Lasting Finish Pro Nail Lacquer (available in 28 colors), and the Special Eyes Precision Eye Liner Pencil (available in 8 colors). Rimmel also offers products such as mascara, foundation, concealer, and bronzer.