Impulse Purchasing From Points of Purchase

The most effective way that has been found to have people hand over money is at a point of purchase. A lot of shopper’s impulse buy when they feel the product is too good to miss. Also a point of purchase acts as a ‘try before you buy’ stall and this is more appealing to shoppers than a cabinet or stuffy display. A customer wants to know the ins and outs of the product they want to buy.

An example of this is found in mobile phone shops. The vast range of mobile phones that are available on the market today means that people often do not know what they are buying, what features each phone has and how easy it is to use. But the retail shop display means that with dummy phones the customer can see how the phone looks, the size and weight of the phone and whether it was what they actually wanted without having the pressure of buying there and then, but the option to walk in and buy off the shelf is also available.

However this type of point of purchasing differs from shop to shop. Depending on the product that is being sold, each display case and point of purchase unit is unique. The more expensive products such as jewelery, is kept in cabinets for obvious reasons, and has to be taken out of the case and handled with care. This could be a reason to why jewelery is taken into consideration when being purchased. The buyer has time to think about the purchase and deliberate whether it is the right choice.

The impulse purchasing from point of purchase means that businesses can have instant sales with expensive items such as televisions or everyday items such as clothes and shoes, but with cabinets and cases cater for the more unique items that consumers may need more time to think over.

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