Nutrition

Nutrition As a Tool in Fitness Marketing

Owning a health club does not end in making people sweat with the exercises and routines you instruct them to perform. Brand new fitness marketing schemes now make use of a more holistic approach that does not merely focus on physical activity, but on diet and nutrition as well.

When people are not guided on their nutritional plans, the tendency that is they assume that eating less is always the best option when working out, especially when they are trying to lose weight. Calorie-burning exercises are not invitations to starve. As a matter of fact, these are the times when our bodies need more food to have an uninterrupted stream of nutrients that are needed for increased metabolic demands. Starvation diets can cause intense physical exhaustion because you deprive your body of glucose to fuel its functions. Fatigue can interfere with normal day-to-day functions and dampen our efforts in performing exercises. It also leads to mood swings, body aches, sleepiness, cognitive declines, vitamin deficiencies, and certain medical conditions.

A healthy and consistent diet plan draws wide-ranging nutrition from the different food groups within caloric limits. Diet and exercise must complement each other, depending on an individual’s fitness goals. A nutrition plan low in carbohydrates, for instance, is not advisable for a person training for a marathon who runs many miles each day because his type of exercise burns more. High-protein diets are suited for persons who lift weights for body building. Protein aids in building muscle mass and in muscle repair. Low-glycemic diets are for people who want to lose extra weight. Low-glycemic foods are more satisfying than high-glycemic foods because they take a longer time to be absorbed, thus making a person feel full for a longer time and lessening his tendency to overeat. Low-fat, low-sodium, and low-cholesterol eating plans are also beneficial for people who exercise to keep their hearts healthier.

A holistic gym promotion strategy should focus on different aspects of your client’s health to make his individual fitness goals more attainable. Doing these will make your customers feel your support in all of their efforts. Employing a nutrition specialist to sit down and plan meals with clients in your gym is a great investment. Exercise alone can be ineffective without the right nutrients that enable the person to function at his best. If you have extra resources, you may also put up a mini restaurant inside your health club where customers may avail of pre-set and individualised meals to save them from the hassle of cooking on their own.

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